The UNWTO originated World Tourism Day (WTD) in 1970 as part of the Organization’s statutes. In 1997, UNWTO began designating a country to “host” the Organization’s celebration of WTD. It is now recognized globally as a day to push for increased awareness of tourism as a positive force for natural and cultural heritage, sustainable economic development and peace. This year, the WTD host country is Egypt, which is emphasizing the linking of cultures. The ancient city of Aswan is hosting events today.

UNWTO has a nifty map showing where WTD is being celebrated around the world.