Uganda Tourism Marketing & Public Relations Strategic Plan Uganda
What
As part of the World Bank-sponsored Competitiveness and Enterprise Development Project in Uganda, SW Associates was commissioned by the Preferred Hotel Group to assist with developing a strategy to attract more North American visitors to Uganda.
Activities & Services:
- A Development and Positioning Strategy that builds on UTB’s ongoing research, brand promotion work and addresses product profiling, segmentation and built via;
- Keen Awareness of Market Trends and issues that have an effect on Uganda Tourism from a market, operational or financial standpoint;
- Intense Travel Trade Outreach utilizing a set of Destination Marketing Tools that make it easy for the North American travel trade to ramp up sales and introduce new itineraries and products;
- A cutting-edge PR/Media Relations Strategy that adheres to the same brand guidelines and complements the rest of the project activities.
- In-depth Tracking and Reporting to measure the return on investment and successes.
