Enhancing Competitiveness in North Macedonia: A Cultural Heritage and Innovation Support Program (CIIP) North Macedonia


Under a Multi-donor Trust Fund (MDTF) grant of the World Bank, a comprehensive tourism assessment was conducted to identify policy reforms that could increase the competitiveness of tourism in North Macedonia.  

Activities & Services:

  • Conducted a comprehensive assessment of tourism in North Macedonia. 
  • Advised the World Bank team on private sector engagement, prioritizing private investment project opportunities and creating spaces for public-private dialogue.
  • Advised on the creation of a Destination Management Organizations in Lake Ohrid 
  • Wine tourism destination development.  
  • Advised on capacity building with the Tourism Chamber and Council representatives.
  • Provided an action plan for product improvement opportunities, a tourism portal and related marketing strategy, human resource development.