Wellness for a Healthy Asia: Analysis of the Global and Asian Wellness Tourism Sector

What:

SW Associates (Scott Wayne with Emma Russell) was commissioned to contribute the chapter on wellness tourism in this landmark study on wellness in Asia.

Wellness tourism is a growing segment of the tourism industry. While almost all tourism encourages rest and relaxation and is thus beneficial to mental wellness, a key driver of rapid tourism growth in Asia is wellness tourism, which lies at the intersection of the $2.7 trillion global tourism industry and the $4.5 trillion global wellness industry. Wellness tourism, defined as travel designed to maintain or enhance personal well-being, generated $639 billion in revenue globally in 2017 and $137 billion in Asia and the Pacific. Global tourism has been hit very hard by COVID-19. Beyond the short term, economies with post-COVID-19 recovery strategies that strengthen the sustainability of wellness tourism will be among those that benefit the most from global economic recovery.