Strategic Planning for the Lebanon Mountain Trail – USAID Lebanon

Development of Strategic Plan for the Lebanon Mountain Trail (USAID)

What

Spanning over 350 km from Al Qobaiyat in the north to Marjaayoun in the south, the Lebanon Mountain Trail was launched by ECODIT. SW Associates assisted with several tasks to help ECODIT achieve its objectives of using tourism to develop and bring a wide variety of communities via marketing and media support.

Activities & Services:

  • SWOT analysis of LMT opportunities.
  • Detailed assessments of tourism opportunities for Baskinta, Tannourine and the Al-Shouf Cedar Reserve.
  • Recommendations for trail delineation.
  • Recommendations for guide training.
  • Recommendations for tour operator certification.
  • Assisted with recruitment of international journalists for articles about the LMT – Wanderlust magazine, Islamic Tourism, and National Geographic Geotourism website.