United Arab Emirates Destination Development Projects United Arab Emirates

SW Associates (SWA) has conducted destination development projects in Dubai, Abu Dhabi, and Ras al Khaimah. In all three Emirates, SWA extensively analyzed the hospitality markets and education/training capacity. In Abu Dhabi, SWA teamed with the Stanford Research Institute for the development of a new accommodations classification system. In Ras al Khaimah, SWA was commissioned to conduct a feasibility study for the establishment of an international hotel training and trade zone. SWA was also commissioned there for the development of an update tourism development strategy and plan.

• Assessed the potential market demand for serviced land at the IHOTTZ site for general hospitality purposes, including education-training and tourism.
• Evaluated the potential competitiveness of IHOTTZ as an education-training center for tourism activities.
• Identified in RAK high potential hospitality industry, commercial, education-training and service sectors
• Formulated hospitality-related market demand projections
• Developed a marketing strategy to promote the international hospitality training campus.