National Tourism Strategy Tanzania

Review and Recommendations for New Tanzania Tourism Policies and Strategies


The World Bank commissioned us to selectively review and update the then-existing Tanzanian tourism strategy, policy, and master plan for tourism development. The analysis provides a stronger strategic context and implementation directions for preparing the National Tourism Development Program.

Activities & Services:

The analysis and review undertook the following tasks:

  • Review of strategy and master plan in the context of existing policy targets. The review emphasized compatibility with the country’s growth and poverty reduction strategies (known by the acronym MKUKUTA) and employment targets.
  • Assessment of global market potential for further tourism growth.
  • Provide recommendations for focused and critical policy measures to realize the country’s tourism potential for contributing to MKUKUTA targets.
  • Assessment and comparative analysis of  tourism-related liberalization commitments by Tanzania under the WTO’s GATS (General Agreement on Trade in Services).
  • Provide recommendations for strengthening implementation in a new National Tourism Development Program (NTDP), including coverage of success stories in other countries.


  • A new overall strategic plan and recommended directions for Tanzanian tourism.
  • A key recommendation that Tanzania should strive to be a premier model as a Geotourism destination. Geotourism is a sustainable tourism program created by National Geographic to provide guidelines for development and marketing.