USAID (North) Macedonia Competitiveness Activity (MCA) North Macedonia
What
MCA aimed at strengthening the competitiveness of (North) Macedonian enterprises. In support of the Tourism Cluster, the project focused on capacity building, increasing knowledge and skills in marketing and promotion at trade fairs.
The tourism cluster identified Great Britain and Germany as the principal target markets, followed by other markets that have direct flight connection with Macedonia — Slovenia, Hungary, and Austria), but the country was not as familiar to operators in these markets.
Activities & Services:
- Introduced North Macedonia as a tourist destination for outdoor and cultural tourism to key journalists in selected target markets (Germany, UK, and Netherlands) at the ITB trade fair in Berlin.
- Introduced North Macedonia’s tourist offerings in a special familiarization tour for selected journalists.
- Trained local staff and cluster members in how to effectively work with the media in promoting North Macedonia, especially using familiarization tours.
- Trained local staff and cluster members in ways to get more benefits from trade fair participation.
