Palestinian Authority – Sustainable Tourism Development Palestinian Authority

USAID COMPETE Project, Tourism Development in the West Bank.


SWA was commissioned by DAI to be the lead tourism sub-contractor for the USAID COMPETE, which comprised the following main activities:

  • Organized hotel management training by introducing certification programs of the American Hotel & Lodging Association
  • Support target market development (i.e. faith-based, cultural, domestic and Arab Israeli). 
  • Facilitate and increase private investment in tourism infrastructure, products and services.
  • Support new and innovative. Associations/organizations focused on diversifying product base.
  • Improving the management and marketing capacity of family-owned business and MSMEs serving new markets.  
  • Foster a sector-wide/unified strategy to improve the quality of human resources and service standards.
  • Assisting with the business planning, marketing, and media relations for a Palestinian-Israeli tour venture, Breaking Bread Journeys, which attracted international attention.