Slovenia Tourism Brand Development Slovenia

Slovenia Tourism Brand Development: I Feel Slovenia #MyWay

SW Associates developed the concept for new branding of Slovenia tourism. The branding centered on the theme I Feel Slovenia #MyWay which invites visitors to immerse themselves in Slovenia’s natural beauty, get to know its local people and get closer to its culture. Through the shared stories of experiences, visitors are inspired to seek their own experiences. An array of travel experiences is presented from people who have traveled here and loved it, all of it with Slovenia’s dazzling natural beauty as a part of the visuals.