South Pacific: Tourism investment diagnostic reports on infrastructure, marketing and product development, human resources, policy and investment Cook Islands, Fiji, Papua New Guinea, Samoa, Solomon Islands, and Vanuatu

Tourism as a Driver of Growth in the Pacific

Scott Wayne and Dain Simpson were commissioned by the Asian Development Bank’s Pacific Private Sector Development Initiative to conduct comprehensive diagnostic analysis of tourism in Cook Islands, Fiji, Papua New Guinea, Samoa, Solomon Islands, and Vanuatu. They conducted over 150 interviews with public and private sector stakeholders, as well as non-governmental organizations and development partner agencies in all six countries. The interviews and subsequent analysis covered the following main development areas:

  • Infrastructure (transportation, energy, waste management and water resources)
  • Marketing and Product (existing and potential product opportunities and marketing strategies)
  • Human Resources (availability of hospitality education and training resources)
  • Policy and Investment (policy and regulatory environment, especially in regards to investment)

Results:

They produced six individual country reports, a main report and an issues paper (“Tourism as a Driver of Growth in the Pacific”).